SEO is important for organically ranking your website and getting more traffic.
But traffic alone doesn’t mean more business as the content, value and offers you provide to move people closer to purchase are critical.
To be effective, SEO involves both technical and content activities.
The technical elements are more about your website set up, navigation, page titles, descriptions and the code that communicates to Google and other search engines about what your site is about and what it provides to visitors.
The other aspect is about providing relevant, high quality, unique, shareable content and this should always be your focus.
It’s nice to know that after years of competitive behaviour on the internet and some spurious activities, what Google is rewarding is client value.
That is, well written, original, beneficial, applicable content.