WE HELP BUSINESSES AND BRANDS IMPROVE THEIR MARKETING AND COMMUNICATIONS SO THEY CAN GROW AND FULFIL THEIR POTENTIAL.

If you’re ready to take action and grow your professional service business and brand, we’re here to help!

Do you want to:

  • Build your brand profile and let more people know what you do?
  • Communicate your story in an authentic way?
  • Establish regular, relevant and consistent communication with clients and prospects?
  • Take a fresh new look at your current marketing activities?
  • Think in new ways about who you are, what you do and what you offer?
  • Generate quality content to help demonstrate your value and boost inbound leads?
  • Get clear, organised and consistent with your digital and social media marketing?
  • Avoid falling behind competitors when it comes to internet marketing?
  • Maximise untapped opportunities in your sales process?

Whether you have one or more of these goals, let’s have a chat about how we can help you.



About_Us

WHAT WE OFFER

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Marketing plan

Get clear on who you are targeting, what you have to offer, what you want to achieve and how to get there.

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SEO

A long term strategy to improve your search engine rankings

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Advertising

Drive traffic to your website with search engine and social advertising

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Content marketing

Attract prospects and help move them through the sales funnel process

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Social media marketing

To help awareness, engagement, lead list building and traffic

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Email marketing

Nurture leads and convert them to clients, including campaigns

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Communications

Ensure your team and stakeholders are well informed

How marketing ready are you to lead your business to the next level?

ABOUT US

WHO WE ARE

Chapter Four Marketing is a values-driven, action-oriented, results-focused consultancy that partners with professional services companies and organisations and helps them grow by optimising online and offline marketing, sales and communication activities.

OUR VISION

Our vision is to help 50 professional services businesses and organisations in the next five years grow their client bases and strengthen their brands through improved and effective marketing and communications.

WHAT WE DO

We use strategic thinking and planning, creativity, research and analysis, along with content marketing, SEO, advertising, email marketing and communications to help our clients grow their customers, revenue and brands.

WHY WE DO IT

We LOVE people, business, marketing, communication, language, behaviour and learning.

We get a real buzz and satisfaction out of helping others achieve, and are thankful for the opportunities that brings.

Marketing is challenging, fascinating, ever-changing and rewarding. And, done well, it can make such a positive difference to a company’s performance.

WHY US

We bring more than two decades of experience and leadership in marketing and communications, including business ownership, to your challenges.

As tertiary qualified life-long learners committed to self-mastery and excellence, we bring the latest marketing thinking, strategies and proven approaches to achieve results in our digitally dominated world.

Known for getting the job done, we’ve got an attitude of anything is possible, that all problems have a solution and that by working collaboratively we can achieve great things.

THE PROCESS

If we both decide to work together, the early stages will be about getting to know your business and undertaking research and planning. We’ll ask a tonne of questions so we get a clear picture and good grasp of where your business is at from a marketing perspective. We’ll get a deeper sense and appreciation of your clients, the market, your offering, what you’ve tried before and the results.

This stage will also be about discovering your business potential too and determining whether there are other opportunities for you to explore to maximise the value of your business. For instance, could you be selling other products or services? Could you be selling more to existing clients?

Here is the step-by-step process that occurs when a new working partnership is formed.

  • Know Your Business

    Meet and get to know you and your business

  • Work Together

    Reach agreement to work together

  • Research

    Research and plan

  • Approve

    Approve and act

  • Monitor

    Monitor and modify

  • Deliver

    Deliver